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BrightRock Fatherhood Advert
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http://www.brightrock.co.za/BrightRockCentral/OurProducts?parameters=68ef6611-33f2-4b97-a2b1-21086bf662fc%2C | This BrightRock radio advert is about a father who has just had his first child. He starts off thinking that he’ll be a good dad, even a great one. Then he starts becoming worried that he’ll end up being one of ‘those’ dads, the kind that suffers from a receding hairline and a midlife crisis.
The ad ends by emphasising BrightRock’s unique approach to life cover, which is needs-matched. Unlike with other insurance companies, life insurance policies from BrightRock change as their clients’ needs change.
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